To say we live in strange times would be an understatement, but when has a time not been strange? Perhaps things were more simple in medieval eras but I have no doubt that life too, then, had its complexities. Like getting your head chopped off for not going to church. I could not open this without considering the elephant in the room, and all rooms in 2025. Albeit an undercover agent, an enemy in plain sight, one so much so that we keep all of our secrets, hopes, wealth and manage our lives on. I admire Steve jobs to design our dependency on a device. I often wonder was his cancer the comeuppance he paid for the burden he caused society (if you are a believer in that type of, karma. ofcourse.). Before this takes a deep dive south, I’d like to admit that I too, am a victim of the vice we call screen-time, and in fact much of my life’s enjoyment, is via pixels on a high resolution iphone 15, staring at a reel, sent to my by a friend I barely exchange more than a few words and crying (laughing) face emojis with every now and then. And to retract or 'circle-back' (for those that can only communicate in corporate larp) on my comments to Steve, -a huge fan of him I am I might add- that the idea or an idea when presented to the universe is free for all at the time of its inception, therefore should the idea not have been from him, then, inevitably, someone else. Much like the apple with the irresistible bite taken out of it and enjoyed, the potential for inevitability is so alluring that so many of us live in a world of what ifs or could be's, and the 21st century is no different. A vast landscape at that, of opportunity, distraction, lust and divide. So much so that a visitor from another era would undoubtably go instantly and entirely insane. On the flip side. Maybe screentime isn't so bad. Should I really feel guilty about letting my 3 year old be 3 inches away from a gentlemen named Justin who occasionally goes by the name of Mr Tumble, or should I just embrace that she'll likely have Sam Altman's AI child for a boss, with built in friendly non-patronising tone with additional empathy. Maybe, really, knowing how to navigate the technological world, and then choosing to abandon it, is the better option, than rejecting it on their behalf, just for them to feel the rush of a TikTok randomly at a friends house and become addicted, instantaneously to the world of Performative Digital Life.